Email Marketing Glossary 2024 

Email marketing is a digital marketing strategy that involves sending promotional messages or content to a targeted list of email subscribers. This type of marketing can be used to build relationships with current or potential customers, promote products or services, and drive sales. Email marketing often involves creating and sending newsletters, promotional emails, and automated email campaigns to a specific audience.

  1. Email Marketing: The use of email to promote products or services and build relationships with potential customers. (ref.: marketing glossary)
  2. Newsletter: A regularly distributed publication containing news, updates, or information of interest to a specific audience. (ref.: email newsletter glossary)
  3. Subscriber: An individual who has opted to receive emails from a particular sender or business.
  4. List Segmentation: Dividing an email list into subgroups based on specific criteria for targeted messaging.
  5. Open Rate: The percentage of delivered emails that are opened by the recipients.
  6. Click-Through Rate (CTR): The percentage of recipients who click on at least one link contained in an email.
  7. Conversion Rate: The percentage of email recipients who completed the desired action, such as making a purchase.
  8. Bounce Rate: The percentage of sent emails that were not delivered successfully to the recipient’s inbox. (ref.: bounce rate glossary)
  9. Opt-in: The explicit permission given by individuals to receive emails from a particular sender.
  10. Opt-out: The process of unsubscribing from an email list to stop receiving emails.
  11. Autoresponder: A series of pre-written emails sent automatically based on specific triggers or schedules.
  12. Drip Campaign: An automated email campaign that sends pre-scheduled messages to subscribers over time.
  13. A/B Testing: Comparing two versions of an email to determine which performs better in terms of open or click-through rates.
  14. Personalization: Tailoring email content to individual subscribers based on their preferences or behavior.
  15. Segmentation: Dividing an email list into smaller groups based on shared characteristics or behavior.
  16. Lead Magnet: An incentive offered to potential subscribers to encourage them to join an email list.
  17. Landing Page: A web page designed for a specific purpose, often used in email marketing to encourage actions like purchases.
  18. Call-to-Action (CTA): A prompt encouraging the recipient to take a specific action, such as clicking a link or making a purchase.
  19. Spam: Unsolicited and often irrelevant or inappropriate email sent over the internet.
  20. CAN-SPAM Act: Legislation that sets the rules for commercial email, establishing requirements for commercial messages.
  21. Responsive Design: Designing emails to be easily readable and functional on various devices, including mobile.
  22. Email Client: Software used by recipients to access and manage their email accounts.
  23. HTML Email: Emails that use HyperText Markup Language for formatting and styling.
  24. Plain Text Email: Emails that contain only text without any formatting or HTML.
  25. Sender Score: A numerical score assigned to email senders, indicating their reputation and trustworthiness.
  26. Blacklist: A list of email senders identified as spammers, causing their emails to be blocked or filtered.
  27. Whitelist: A list of trusted email senders whose emails are allowed to bypass spam filters.
  28. Phishing: Fraudulent attempts to obtain sensitive information by pretending to be a trustworthy source in an email.
  29. Double Opt-in: A process requiring subscribers to confirm their subscription twice to prevent accidental sign-ups.
  30. Lead Scoring: Assigning a numerical value to leads based on their behavior and interactions with emails.
  31. Email Funnel: The journey a subscriber goes through from awareness to conversion through a series of targeted emails.
Email Marketing Glossary Page

Email marketing allows businesses to communicate directly with potential or current customers, with the goal of building brand awareness, driving website traffic, and increasing sales. Email marketing campaigns can include newsletters, promotional emails, event invitations, and more. The success of an email marketing campaign can be measured through metrics such as open rates, click-through rates, and conversion rates.