Link Building Glossary 2024 

Link building is the process of acquiring hyperlinks from other websites to your own. These hyperlinks, also known as backlinks, are used by search engines to determine a website’s credibility and authority.

  1. Link Building: The process of acquiring hyperlinks from other websites to improve a site’s visibility and authority.
  2. Backlink: An incoming hyperlink from one web page to another, considered a crucial factor in search engine ranking algorithms.
  3. Anchor Text: The visible and clickable text in a hyperlink, often optimized for relevant keywords to provide context to search engines.
  4. Link Juice: The SEO value or equity passed from one page to another through hyperlinks, influencing the receiving page’s ranking.
  5. Internal Linking: The practice of linking to other pages within the same website, enhancing navigation and distributing link equity.
  6. External Linking: Placing hyperlinks on a webpage that direct users to external websites, contributing to a website’s overall link profile.
  7. NoFollow Link: A hyperlink with a rel=”nofollow” attribute, indicating to search engines not to pass authority or PageRank to the linked page.
  8. DoFollow Link: A standard hyperlink that allows search engines to follow and pass authority to the linked page.
  9. Broken Link: A hyperlink that no longer leads to the intended destination due to changes in the linked page’s URL or removal.
  10. Outreach: The practice of reaching out to website owners, bloggers, or influencers to request or build relationships for link-building purposes.
  11. Guest Posting: Contributing content to another website in exchange for a backlink, often used as a link-building strategy.
  12. Directory Submission: Submitting a website’s URL and information to online directories to build backlinks and improve visibility.
  13. Link Bait: Content created with the intention of attracting natural backlinks from other websites due to its value or uniqueness.
  14. Link Profile: The collection of all the backlinks pointing to a specific website, analyzed to evaluate the site’s authority and SEO health.
  15. Link Farm: A group of websites created solely for the purpose of exchanging reciprocal links, often considered a black-hat SEO practice. (ref.: SEO glossary)
  16. Broken Link Building: Identifying and replacing broken links on other websites with relevant content from your site to gain backlinks.
  17. Deep Linking: Creating backlinks that point to specific pages within a website rather than the homepage.
  18. Link Velocity: The speed at which a website acquires new backlinks over time, monitored to identify natural or suspicious link-building patterns.
  19. Social Bookmarking: Sharing website pages on social bookmarking platforms to generate backlinks and increase visibility.
  20. Link Reclamation: Identifying and reclaiming lost or broken backlinks to maintain a healthy link profile.
Link Building Glossary Page

Link building is an important aspect of search engine optimization (SEO) as it helps to improve a website’s visibility and rankings in search engine results. It also helps to drive referral traffic to a website and can increase the chances of a website being indexed by search engines. There are various methods of link building, including creating high-quality and relevant content, reaching out to other websites for guest posting or collaborations, and participating in forums and online communities.