SERPs Glossary 2024 

SERPs stands for Search Engine Result Pages. It refers to the list of web pages that are displayed by a search engine in response to a search query. The order in which the pages are listed is determined by the search engine’s algorithm, which takes into account various factors such as the relevancy and quality of the page’s content.

  1. SERPs (Search Engine Results Pages): The pages displayed by search engines in response to a query. (ref.: SEO glossary)
  2. Organic Results: Non-paid search results, based on relevance to the search query.
  3. Paid Results: Listings that advertisers pay for, usually appearing at the top or bottom of SERPs.
  4. Featured Snippet: A concise answer displayed at the top of organic search results.
  5. Knowledge Graph: A panel providing detailed information about a search query.
  6. Local Pack: A group of local business listings displayed on a map within SERPs.
  7. Carousel: A horizontal list of images or links displayed at the top of SERPs.
  8. Rich Snippets: Enhanced search results displaying additional information like ratings and reviews.
  9. Position Zero: The first result in SERPs, often occupied by a featured snippet.
  10. Infinite Scroll: Continuous loading of results without requiring additional clicks.
  11. Site Links: Additional links displayed beneath a main search result.
  12. Sitelinks Search Box: A search box that appears within a sitelink in SERPs.
  13. Google My Business (GMB): A platform for managing business information on Google.
  14. Google Maps Pack: Local results displayed with a map in SERPs.
  15. Mobile SERPs: Search results specifically designed for mobile devices.
  16. Local Carousel: A carousel of images or listings related to local businesses.
  17. Video Carousel: A carousel displaying video results within SERPs.
  18. People Also Ask (PAA): A section featuring related questions and answers.
  19. Branded Snippet: A featured snippet specifically highlighting a brand.
  20. Shopping Results: Product listings displayed with images and prices.
  21. Image Pack: A grouping of images related to a search query.
  22. News Box: News articles related to a search query displayed prominently.
  23. Top Stories: Recent news articles presented at the top of SERPs.
  24. Twitter Carousel: Real-time Twitter results displayed in a carousel.
  25. Google Ads: Google’s advertising platform for creating paid search campaigns.
  26. Ad Rank: A measure of an ad’s position in paid search results.
  27. Quality Score: Google’s rating of the relevance and quality of ads.
  28. Ad Extensions: Additional information or links displayed with a paid search ad.
  29. Callout Extensions: Short phrases highlighting features or benefits in ads.
  30. Click-Through Rate (CTR): The percentage of people who click on an ad after seeing it.
  31. Impressions: The number of times an ad is displayed in SERPs.
  32. Search Volume: The total number of searches for a particular keyword.
  33. Long-Tail Keywords: Specific and detailed keyword phrases with lower search volume.
  34. Search Query: The actual term a user enters into a search engine.
  35. Title Tag: The HTML element representing the title of a web page in SERPs.
  36. Meta Description: A brief summary of a webpage’s content in SERPs.
  37. Canonical Tag: An HTML element indicating the preferred version of a webpage.
  38. Crawling: The process of search engines scanning and indexing web pages.
  39. Indexing: Adding web pages to a search engine’s database for retrieval in SERPs.
  40. XML Sitemap: A file that provides details about a website’s structure to search engines.
SERPs Glossary Page

SERPs is an acronym that stands for Search Engine Results Pages. The goal of search engine optimization (SEO) is to improve a website’s ranking on SERPs, which increases its visibility to potential visitors. SEO involves using keywords, links, and other tactics to optimize a website’s content and structure. SERPs are important for businesses and websites because they determine how high a website appears in search results and can impact the amount of traffic and potential customers a website receives.