Website Stats: Content, Link building, Traffic, Keywords, Earnings, Expenses
Lesson 1 Module 1
As I have already mentioned several times on my website and social media, I won’t share my domain name to protect it from evil intentions (I have already dealt with such a problem).
However, I will share with you everything else. And in fact, this is all you need – a real case study and actionable tips from first-hand experience.
You can see me succeed with this website, or you can see me fail. Either way, my plan and work will be an open book for you. I will be as transparent as a woman could be (wink, wink).
Website History and Details
I bought this website in early 2019. The website is brand new (it is not an expired domain or an aged domain).
Here are some interesting facts which I find to be strong signals:
- Website niche: Outdoors (it is not fitness related).
- A keyword specific domain name for the niche.
Domain Rating and Authority
This is the starting point for this project's growth:

Content:
When I launched this website in 2019, I published 12 articles. Until the mid of October 2020, I haven’t published anything.
Link Building
I haven’t done any link building campaigns yet. However, this is yet to change.
Keywords and Traffic
Here is a screenshot of the number of keywords the website ranks for and the traffic itself.

Current Earnings
This website is currently earning (small amounts) only from the Amazon affiliate program.
Soon, I will join another prominent and higher-paying program.

Initial Expenses
The initial expenses for building this website were less than $500, and this includes:
- Domain name;
- Hosting;
- Premium WordPress Theme;
- Premium WordPress Plugins;
- Marketing SaaS Services;
- Content Writing (outsourced).